Search results are your reputation.
Misleading, inaccurate or negative links in your search results adversely affect the impression you make when people Google you and can substantially impact you or your business. What Google shows people, whether it’s accurate or not, is your reputation.

Bad search results can be a real problem.
Unfavorable search results can influence how your job, school, neighbors, insurance companies, loan officers, landlords, clients, and even romantic interests view you.